i am super excited to introduce to you a good friend and a fellow designer who has recently launched her own label holii. hurray!!
neha graduated from nift delhi as a fashion designer and worked in the delhi NCR for sometime before she married another good friend of mine (high school sweethearts :)
the couple now live in UK and thats where neha has now launched her label. all her work is sourced and designed in apna India.
here's what neha has to say about her brand:
"holii was started in jun'10 after dreaming about the idea of my own business for a very long time. my love for Indian handicrafts and the vibrant colours of India were the inspiration behind the brand 'holii'. Assuming some of you may not be aware that HOLI is an Indian festival of colors, its a spring festival and marks the end of winters. The spirit of this festival has inspired me to name the brand 'holii'.
The first collection is inspired by crafts of Rajasthan and block print is the main focus, apart from that there is use of different kinds of golden and bronze gota (kind of indian ribbon). My aim is to create contemporary designs by combining the Indian inspiration with modern colours and aesthetics.
Holii is all about happiness, love and joy and I truly wish with my products I can bring all that into your 'home sweet home'! :)"
all the best neha and thanks for sharing your work with me here!!